google-ads-demand-genlisted

Build Demand Gen campaigns — visually-led ads across YouTube Shorts, Discover, Gmail, and in-stream placements. Triggers on 'set up Demand Gen', 'Discover ads', 'lookalike/similar audiences for Demand Gen', or 'social-style Google ads'. Distinct campaign type from Display and standard Video — for asset-only creative work see google-ads-copywriting or visual-content skills.
gmmh1/claude-paid-media-skills · ★ 0 · AI & Automation · score 70

Install: claude install-skill gmmh1/claude-paid-media-skills

# Google Ads Demand Gen > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Build Demand Gen campaigns — Google's visually-led, social-feed-style format spanning YouTube Shorts/in-stream, Discover, and Gmail — designed to create demand among audiences who aren't yet actively searching, using creative that performs like organic social content rather than traditional display ads. ## Trigger Conditions - "Set up a Demand Gen campaign" - "Run ads on YouTube Shorts / Discover / Gmail" - "Build lookalike audiences for Demand Gen" - "I want social-style ads through Google" ## Required Inputs - Creative assets: vertical/short-form video (for Shorts), high-quality lifestyle/product images (for Discover feed placements), and standard image sizes for Gmail - Conversion goal (Demand Gen supports awareness/consideration and conversion-optimized bidding) - Audience signals: custom segments, customer m