google-ads-displaylisted

# Google Ads Display > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Build standalone Display Network campaigns — banner/image and responsive display ads served across the Google Display Network's millions of publisher sites and apps — for awareness, remarketing, or affinity/in-market prospecting. ## Trigger Conditions - "Set up a Display campaign" - "Run banner ads through Google" - "Display Network targeting strategy" - "Remarketing display ads" ## Required Inputs - Campaign purpose: prospecting (cold audience awareness) vs. remarketing (warm audience re-engagement) — these need different structure and budget expectations - Creative assets: images at required responsive display sizes, logos, headlines/descriptions for responsive display ads - Audience data available for remarketing (coordinate with `google-ads-remarketing`) or targeting signals for prospecting (in-market, affinity,