google-ads-localizationlisted

# Google Ads Localization > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Adapt an existing (or new) Google Ads campaign for a specific country/language market — correctly, not just via literal translation. ## Trigger Conditions - "Localize my Google Ads for [country]" - "Expand my campaign to [new market]" - "Run Google Ads in [language]" - "Translate my ads" (flag that translation alone is insufficient — see below) ## Required Inputs - Target country/language market(s) - Whether this is a net-new campaign for the market or an expansion of an existing campaign - Local currency and whether billing/account currency needs to change (it typically can't be changed on an existing account — may require a new account) - Any local competitors, regulations, or cultural context already known ## Core Capabilities ### Structural Localization - Separate campaigns per country/language (Google re