google-ads-performance-maxlisted

Build and optimize Performance Max campaigns — asset groups, listing groups, audience signals, and PMax-specific diagnostics. Triggers on 'set up Performance Max', 'PMax campaign', 'my PMax is underperforming', or 'asset groups for Performance Max'. Deep PMax-specific work — for initial campaign-type selection see google-ads-campaign-builder or google-ads-strategy.
gmmh1/claude-paid-media-skills · ★ 0 · AI & Automation · score 70

Install: claude install-skill gmmh1/claude-paid-media-skills

# Google Ads Performance Max > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Build and optimize Performance Max campaigns — Google's automated, full-inventory campaign type spanning Search, Display, YouTube, Discover, Gmail, and Maps from a single campaign — with the asset-group and signal quality that determines whether the automation actually performs. ## Trigger Conditions - "Set up a Performance Max campaign" - "My PMax campaign is underperforming" - "Build asset groups for PMax" - "Should I run PMax alongside my Search campaigns" ## Required Inputs - Business type (ecommerce with product feed vs. lead-gen/service business) - Conversion goal and current conversion volume (PMax needs meaningful conversion history to leave the learning phase effectively) - Available creative assets: images, logos, headlines, descriptions, video (PMax will auto-generate video from images if none is