google-ads-remarketinglisted

Build remarketing and first-party audience infrastructure for Google Ads — RLSA, dynamic remarketing, Customer Match, similar segments. Triggers on 'set up remarketing', 'retarget my website visitors', 'Customer Match list', 'RLSA', or 'build a remarketing funnel'. Audience-infrastructure work — for the campaigns that use these audiences, see google-ads-campaign-builder.
gmmh1/claude-paid-media-skills · ★ 0 · AI & Automation · score 70

Install: claude install-skill gmmh1/claude-paid-media-skills

# Google Ads Remarketing > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Build the first-party audience infrastructure (remarketing lists, Customer Match, dynamic remarketing feeds) that makes retargeting and audience-based bidding possible across Search, Display, YouTube, and PMax. ## Trigger Conditions - "Set up remarketing for my website" - "Retarget people who visited but didn't buy" - "Build a Customer Match list from my email list" - "RLSA for my Search campaigns" - "Dynamic remarketing with product ads" ## Required Inputs - Website tagging status (Google tag/GTM installed and firing) - Business type (ecommerce → dynamic remarketing with product feed; lead-gen/SaaS → standard RLSA) - Available first-party data: customer email/phone lists, CRM export capability - Funnel stages worth segmenting (all visitors, product viewers, cart abandoners, past purchasers, leads who didn't con