google-ads-reportinglisted

# Google Ads Reporting > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Convert raw Google Ads performance data into a report or dashboard that's readable by the actual audience — a business owner, a client, or an internal stakeholder — without burying the signal in metric soup. ## Trigger Conditions - "Build a Google Ads report for [client/period]" - "Summarize this month's ad performance" - "Make a dashboard for my ad account" - "What should I tell my client about their campaign?" ## Required Inputs - Reporting period and cadence (weekly, monthly, quarterly) - Audience for the report (technical marketer vs. non-technical business owner — changes vocabulary and depth) - The business's actual goal metric (revenue, leads, CPA, ROAS — not just "more data") - Access to account performance data for the period, and the prior comparable period for trend context ## Core Capabilities ### Me