google-ads-shopping-campaignslisted

# Google Ads Shopping Campaigns > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Build standard Shopping campaign structure — product groups, bid strategy, priority settings — for ecommerce businesses that want more manual control than Performance Max provides, or that run standard Shopping alongside PMax deliberately. ## Trigger Conditions - "Set up a Shopping campaign" - "Should I run standard Shopping or Performance Max" - "Structure my product groups" - "Shopping campaign priority settings" ## Required Inputs - Merchant Center feed status (must be linked and healthy — coordinate with `google-ads-shopping-feed`) - Product catalog structure: categories, brands, custom labels available for segmentation - Whether this runs standalone or alongside a PMax campaign (priority conflict management needed if both exist) - Budget and bid strategy preference (manual CPC for control, or Target