google-analytics-ga4listed

# Google Analytics 4 (GA4) > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Configure GA4 correctly and extract real insight from it — event tracking, conversion definitions, audience building, and exploration analysis — as the analytics backbone behind every other marketing decision, not just a Google Ads appendage. ## Trigger Conditions - "Set up GA4 for my website/app" - "My GA4 events aren't tracking / numbers look wrong" - "Analyze my GA4 data / what's driving [metric]" - "Build a GA4 exploration report" - "Why don't my GA4 and Google Ads numbers match" ## Required Inputs - Website/app platform and current tagging status (Tag Manager, gtag.js, native platform integration) - Business goals to translate into tracked events/conversions - Existing property status: net-new setup vs. auditing an existing property - Downstream tools this needs to connect to (Google Ads, Looker Studio, B