linkedin-ads-audience-targetinglisted

# LinkedIn Ads Audience & Targeting > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Build LinkedIn's professional targeting (job title, function, seniority, industry, company attributes) and Matched Audiences (retargeting, contact/company list uploads, lookalikes) — the precision that justifies LinkedIn's premium cost, used correctly rather than stacked into an under-delivering audience. ## Trigger Conditions - "Target [job title/function/industry] on LinkedIn" - "Set up Matched Audiences / retargeting on LinkedIn" - "Build a lookalike-style audience on LinkedIn" - "Check my LinkedIn audience overlap" ## Required Inputs - ICP definition: industry, company size/revenue, job function, seniority, skills, geography - First-party data available: website visitor pixel (Insight Tag) data, contact lists (email), company lists (target accounts) - Whether this is broad ICP prospecting or a def