launch-positioning-builderlisted

# Launch Positioning Builder Research the competitive landscape and produce a complete positioning document — category definition, differentiation claims, value props, proof points, and messaging hierarchy. Output is directly usable in website copy, sales decks, and investor materials. **Built for:** First PMM hire at a seed/Series A startup, or a founder wearing the product marketing hat. The output should be opinionated, not a generic template. ## When to Use - "Help me position [product] against [competitors]" - "We need a positioning doc before our launch" - "How should we differentiate from [competitor]?" - "Rewrite our positioning — it's too generic" - "What category should we create or own?" ## Phase 0: Intake 1. **Product name + URL** — What are you positioning? 2. **One-sentence pitch** — How do you describe what you do today? 3. **Top 2-3 competitors** — Names + URLs. Who does your buyer compare you to? 4. **ICP** — Title, company type, stage (e.g., "Head of Growth at Series A B2B SaaS") 5. **Key differentiators** — What do you believe makes you different? (even if not yet articulated) 6. **Existing proof points** — Customer wins, metrics, logos, quotes (anything you have) 7. **Positioning trigger** — Why now? (new launch, competitive pressure, rebrand, entering new segment) ## Phase 1: Competitive Landscape Research ### 1A: Competitor Website Analysis For each competitor, research and extract: ``` Search: "[competitor name]" site:[competitor-url] Search: