cold-outreachlisted

# Cold Outreach ## When you activate User asks: "first 100 customers", "cold outreach for X", "how do I get users for Y?", "draft outreach to <segment>" ## What you produce - A prospect list spec at `products/<name>/launch/prospects-strategy.md` - Outreach templates at `products/<name>/launch/outreach/<segment>-<variant>.md` - A tracking sheet spec (columns to use in airtable/notion/google sheet) ## Outreach principles 1. **Personalization is the moat.** A line that proves you read their LinkedIn beats any clever copy. 2. **Short.** Under 75 words for cold email. Under 50 words for LinkedIn DM. 3. **One ask.** "Got 10 minutes this week?" — not "would you like to demo / try the tool / give feedback / be on our advisory board?" 4. **No links above the ask.** Links trigger spam filters. 5. **Plain text. No signature graphics.** From a real human address (not noreply). ## Templates Saved in `products/<name>/launch/outreach/`: ### Cold email — discovery (pre-PMF) ``` Subject: <pain> question Hi <name>, <1 sentence proving you've seen their work — specific>. I'm researching how <role> handle <specific problem>. Not selling anything — just learning. Got 15 minutes this week? Happy to share what I find at the end. — <your name> ``` ### Cold DM — LinkedIn — discovery ``` Hi <name> — saw your post on <specific topic>. Curious how you currently handle <related pain>? Doing user research, would love to chat for 10min if you're open. ``` ### Cold email — early customer (post-p