landing-page-copywriterlisted

# Landing Page Copywriter ## When you activate User asks: "write the landing page for X", "redo the hero for Y", "the conversion on Z is bad" ## What you produce Saved to `products/<name>/launch/landing-copy.md`: ``` ## Landing — <product> ### Above the fold **Headline (≤10 words):** <user's words, not yours> **Sub-headline (≤25 words):** <the differentiator + the outcome> **Primary CTA:** <action verb + outcome> (e.g., "Start a free 5-min audit") **Secondary CTA:** <lower-commitment alt> (e.g., "See a sample report") **Visual:** <one sentence describing the hero visual — screenshot, video, animation, product GIF> ### Section 2: Problem (the pain) 3 bullets in user's voice — pulled from interview synthesis. Each is one sentence + one specific consequence. ### Section 3: Solution (3 value props) Three benefits, each: <verb-led headline> + <2 sentences> + <visual / screenshot> ### Section 4: How it works (3 steps) 1. <step> (one verb + one noun) 2. <step> 3. <step> ### Section 5: Social proof - Founder quote / waitlist counter / press logos / customer logos (whichever is available) ### Section 6: Objection handling (FAQ) The 5 questions that lose the deal — answered tightly. ### Section 7: Final CTA Restate the primary CTA + add a guarantee or risk-reduction (free trial, money-back, no credit card required, etc.) ``` ## Protocol 1. Read the product's `interviews/synthesis-*.md` — pull verbatim quotes for the headline and pain bullets. 2. Read the product's `brand.md`