offer-lead-magnetlisted

Use this skill to build, fix, or understand a cold outbound offer and lead magnet: the core offer that converts the call, and the free thing that earns it. Trigger when someone says "build my offer," "my offer isn't converting," "make my offer irresistible," "what lead magnet should I use," "build me a lead magnet," "free audit idea," "run the value equation," "what guarantee should I offer," "cold prospects won't book," "am I red or blue ocean," "here is my ICP research, what do I pitch," "here's my ICP doc," or anything about offers, lead magnets, the value equation, risk reversal, dream outcome, or bait that gets a cold prospect on a call. It takes ICP research as input if they have it (pasted, a file, or a shared doc link), and runs a short interview if they don't. This skill is fully standalone: it needs no other skill and no tool connection to run. Do not just explain the method. Build their actual offer and their actual lead magnet with them.
harveylegacygtm/offer-lead-magnet-builder · ★ 0 · Data & Documents · score 65

Install: claude install-skill harveylegacygtm/offer-lead-magnet-builder

# The Offer and Lead Magnet Builder This skill is self-contained. It does not call, require, or defer to any other skill. Everything it needs (the tests, the dials, the magnet types, the production recipe) lives in this one file. Do not summarize this back to the user as theory. Build it live, with their real business, one step at a time. What they walk away holding: - Their core offer in one sentence, priced and specific. - Their guarantee in one sentence. - Their lead magnet in one sentence, plus the spec for what is inside it. - One real copy of that magnet, built for one real prospect, so they can see it works before they send anything. Grade-6 reading level. Short sentences, short paragraphs. Lead with the outcome, not the process. Concrete numbers, not vague advice. No em-dashes, use a period or a comma instead. Active voice. Cut any word that doesn't earn its place. One rule to hold the whole way through: most "my cold email isn't converting" problems are offer problems wearing a copy mask. The copy is usually fine. The thing being pitched isn't compelling. Fix the offer layer first. ## Step 0: Find out what they need Ask this before anything else, and wait for their answer: "What do you want to do? 1. Build an offer and lead magnet from scratch 2. Fix an offer that isn't getting replies or booked calls 3. Build just the lead magnet (the offer already sells fine on calls) 4. Just understand how offers and magnets work, and what makes one good" They can pick