google-analyticslisted

# Google Analytics 4 Complete Guide ## Overview Google Analytics 4 (GA4) is Google's event-based analytics platform for measuring user interactions across websites and applications. Every user interaction is tracked as an event with associated parameters, providing flexible cross-platform measurement. ## When to Use This Skill Invoke this skill for any GA4-related task: - Setting up GA4 properties, data streams, and Measurement IDs - Installing GA4 via gtag.js, GTM, or CMS plugins - Implementing event tracking (automatic, recommended, custom, ecommerce) - Creating custom dimensions, audiences, and reports - Exporting data to BigQuery for SQL analysis - Server-side tracking via Measurement Protocol - User ID and cross-device tracking - Privacy compliance, Consent Mode, and GDPR/CCPA - Testing and debugging with DebugView ## Quick Start 1. **Create property:** analytics.google.com -> Admin -> Create -> Property 2. **Create data stream:** Add web stream, note Measurement ID (G-XXXXXXXXXX) 3. **Install tracking** (choose one): - **GTM (recommended):** Install container, create Google Tag with Measurement ID, trigger on All Pages, publish - **gtag.js direct:** ```html <script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-XXXXXXXXXX'); </script> ```