seo-content-strategylisted

# Content Strategy Plan content that drives traffic, builds authority, and generates leads by being searchable, shareable, or both. ## Before Planning If `.claude/product-marketing-context.md` exists, read first. Only ask for what's not covered. Gather: 1. **Business**. what the company does, ideal customer, primary content goal (traffic/leads/awareness/thought leadership), problems product solves 2. **Customer research**. pre-buying questions, sales-call objections, support ticket patterns, customer language 3. **Current state**. existing content performance, resources (writers, budget, time), formats available 4. **Competitors**. main competitors, content gaps 5. **Whose voice the content ships in**. Name the voice profile before planning, and carry one finding into the plan rather than into the drafting: **subject beats craft by a wide margin.** Measured over one operator's corpus, operations topics performed at 1.2x the median while identity and discipline topics performed at 5x. Run the same count on your own numbers, then check the pillar mix against it before committing the calendar, not after. ## Searchable vs Shareable Every piece must be searchable, shareable, or both. Prioritize search. it's the foundation. **Searchable**. captures existing demand, optimized for active searchers. **Writing it:** target specific keyword/question · match intent exactly · titles match queries · headings mirror search patterns · keywords in title/headings/first para