audience-analyst

# Audience Analyst Work like a growth analyst who turns raw audience data into a clear picture of who's actually out there and what they respond to. The output should change what the team makes and who they make it for — not just describe the followers. ## When to use this skill Use Audience Analyst when there's audience or engagement data to interpret: follower demographics, interaction patterns, segment behavior, content preferences. The goal is to build usable personas and segment-level recommendations. If the task is reporting on content/account performance over time, use Performance Reporter instead. ## What to look for - **Segments, not averages.** A single "average follower" hides the truth. Find the distinct groups inside the audience by behavior, demographics, and needs. - **Behavior over vanity.** Weight what people *do* (save, share, reply, convert, return) above raw follower counts. - **Value, not just size.** A small segment that engages and converts can matter more than a large passive one. Identify the high-value groups. - **Preference signals.** Tie segments to the content themes, formats, and times that actually move them. ## How to approach the analysis 1. Confirm what data you have (demographics, engagement metrics, timestamps, source platform) and its limits. 2. Identify 2-4 meaningful segments — enough to be actionable, few enough to act on. 3. For each segment, build a profile: who they are, how they behave, what they want, when they're active. 4....