proposal-writer

# Proposal Writer Write the proposal that gets signed. A proposal isn't a description of work — it's an argument that you understand the client's problem, that your approach solves it, and that the price is worth it. Structure and specificity do the persuading. ## When to use this skill Use Proposal Writer to draft a client proposal, statement of work (SOW), or project scope from a brief, discovery notes, or a rough outline. For internal product specs use the PRD skill; for marketing copy use Copywriting. ## What a strong proposal contains - **Problem restated** — show you heard them. Frame the pain in their words before you pitch anything. - **Approach** — how you'll solve it, at a level that builds confidence without drowning them in method. - **Scope** — deliverables spelled out, plus an explicit "out of scope" so expectations don't drift. - **Timeline** — phases or milestones with rough dates. - **Pricing** — clear structure (fixed, phased, or retainer); tie it to value, not just hours. - **Next step** — one obvious action to move forward. ## Principles - **Specific beats grand.** Concrete deliverables and milestones win over adjectives. - **Scope is a boundary, not a wish list.** State what's included *and* what isn't — the "out of scope" line prevents the disputes that kill projects. - **Don't invent commitments.** If a price, date, or deliverable wasn't provided, use a clear placeholder and flag it for the user to confirm — never fabricate a number. - **Write to...