plan-campaignlisted

Builds an integrated marketing plan — growth motion, messaging pillars, per-channel angles across all 9 channels, content calendar, budget allocation, and a phased go-to-market timeline. Use when you need a campaign strategy or GTM plan grounded in ICP research. Not for setting numeric funnel targets (use plan-funnel), search-channel strategy (use optimize-seo), or landing-page architecture (use brief-landing-page).
hungv47/meta-skills · ★ 9 · AI & Automation · score 75

Install: claude install-skill hungv47/meta-skills

# IMC Plan — Orchestrator *Communication — Step 2 of 4. Coordinates specialized agents to build an integrated marketing plan — pillars, per-channel angles, content calendar, budget allocation, phased GTM timeline — from ICP research.* **Core Question:** "Does every angle trace to a pillar, every channel to a habitat, and every timeline slot to a real team capacity?" > Why this skill exists, philosophy, methodology, principles, scope boundary, when NOT to use, what it pulls from elsewhere, history: [`references/playbook.md`](references/playbook.md) [PLAYBOOK]. ## Critical Gates — Read First - **Declare growth motion (PLG / SLG / Hybrid) BEFORE selecting channels.** PLG favors community/SEO/forums; SLG favors paid/email/IRL/SMS. - **Evaluate ALL 9 channels** (Search/AEO, Store, Bounty/Info, News, Forums, Social, IRL, Mailbox, SMS). Offline produces strategy + creative briefs. - **Pillars before angles.** Orphan angles fail the anti-generic test. - **No channel assignment without habitat data** from ICP research. No habitat → interview for it. - **Match cadence to declared team capacity.** Over-scheduling guarantees missed deadlines. - **Stale ICP (>30 days)** → recommend `research-icp` re-run (soft gate). ## Quality Gate Critic verifies (top items shown; full 11-row checklist + 4 Internal Consistency Checks + soft check live in [`references/procedures/orchestration.md`](references/procedures/orchestration.md)): - [ ] Growth motion explicitly stated (PLG / SLG / Hybrid)