pm-growth-marketinglisted

# Growth & Marketing > Scope: **turning strategy into outward-facing language and one number the team steers by.** > Assumes value proposition exists (`pm-strategy-frameworks`) and ICP is chosen (`pm-gtm`). **Language**: reference files are the original English sources. Deliver in the user's language — naming and taglines in particular must be generated natively in the target language, never translated. ## Step 1: Pick the module | What the user is really asking | Module | Reference | |---|---|---| | Which single metric should we steer by | North Star Metric | `references/north-star-metric.md` | | How do we differentiate from competitor X | Positioning Ideas | `references/positioning-ideas.md` | | Turn our value prop into copy | Value Prop Statements | `references/value-prop-statements.md` | | Name this product | Product Name | `references/product-name.md` | | Cheap creative ways to promote this | Marketing Ideas | `references/marketing-ideas.md` | ## Step 2: Workflows ### Workflow A — North Star Metric `references/workflows/north-star.md`, using `north-star-metric.md`. 1. **Classify the business game first** — Attention / Transaction / Productivity. The game determines which metric shapes are even legitimate; skipping this step is how teams end up with DAU as a north star for a productivity tool 2. Propose the north star, then 3-5 **input metrics** that form the constellation 3. Validate the candidate against the **7 criteria** in the reference — a candidate fai