pm-gtmlisted

# Go-to-Market > Scope: **how the product reaches its market**. Assumes direction and pricing are settled > (`pm-strategy-frameworks`). Produces market-entry decisions and launch artifacts. **Language**: reference files are the original English sources. Deliver in the user's language. ## Step 1: Pick the module | What the user is really asking | Module | Reference | |---|---|---| | Which market do we attack first | Beachhead Segment | `references/beachhead-segment.md` | | Who exactly is our best customer | Ideal Customer Profile | `references/ideal-customer-profile.md` | | Full launch plan | GTM Strategy | `references/gtm-strategy.md` | | Which channels / which motion mix | 7 GTM Motions | `references/gtm-motions.md` | | How does growth compound on itself | 5 Growth Loops | `references/growth-loops.md` | | Sales asks "why not competitor X?" | Competitive Battlecard | `references/competitive-battlecard.md` | ## Step 2: Workflows ### Workflow A — Full launch plan `references/workflows/plan-launch.md`. Beachhead → ICP → positioning & messaging → channels → launch timeline. **Order matters**: beachhead before ICP, ICP before channels. A channel plan written before the ICP is a budget allocation exercise, not a GTM strategy. Beachhead is scored on four criteria (`beachhead-segment.md`): burning pain, willingness to pay, winnable share, referral potential. A segment that scores high on pain but low on **winnable share** is the classic trap — big need, but you can't win it y