iw-promo-writerlisted

# Innovation Ways Promo Writer ## Purpose Generate publication-ready marketing one-pagers that fit on a single A4 page. Output includes branded HTML and PDF. One-pagers are concise, visual, and action-oriented — they distill a product, solution, or case study into a format a decision-maker can absorb in 60 seconds. ## Prerequisites Before writing, load these dependencies: 1. **Brand configuration**: Read `templates/brand/brand.json` for colors, fonts, company info 2. **Tone of voice**: Read `templates/brand/tone-of-voice.md` — use "Client Communication Voice" section 3. **One-pager structure**: Read `skills/iw-promo-writer/references/one-pager-structure.md` for section breakdowns, word limits, and visual composition rules 4. **HTML template**: Read `templates/promo/one-pager-template.html` — the output template 5. **CSS**: Read `templates/promo/promo-style.css` — the styling rules ## Instructions ### 1. Determine One-Pager Type Select based on the `--type` flag or infer from the request: | Type | When to Use | Primary Audience | Key Message | |------|-------------|-----------------|-------------| | **solution** | Selling a solution to a specific problem | Decision-makers, CTOs | "Here's how we solve your problem" | | **case-study** | Showcasing results from a real project | Prospects, stakeholders | "Here's what we achieved" | | **product** | Introducing a product or platform | Potential buyers, partners | "Here's what our product does" | ### 2. Select Voice Choose