brightlocal-toollisted

# BrightLocal Tool > **Note:** LocalSEOData (`localseodata-tool`) now covers citation audits (`citation_audit`), multi-platform reviews (`multi_platform_reviews`), and reputation auditing (`reputation_audit`). Use LocalSEOData as default for data pulls. BrightLocal remains useful for citation building/submission and review monitoring dashboards. BrightLocal has an official MCP server. When connected, use it for citation management, review aggregation, GBP auditing, and client reporting. This is your primary citation intelligence tool. ## When to Use BrightLocal vs Other Tools | You Need | Use BrightLocal | Use Instead | |----------|----------------|-------------| | Citation audit (where is this business listed?) | ✅ Best for this | — | | NAP consistency check across directories | ✅ Best for this | — | | Citation building (submit to directories) | ✅ Managed service | Whitespark (alternative) | | Review monitoring across multiple platforms | ✅ | — | | GBP profile audit/scoring | ✅ | — | | White-label client reports | ✅ | — | | Keyword search volume | ❌ | Semrush, Ahrefs | | Backlink analysis | ❌ | Ahrefs | | Geogrid rankings | ❌ | Local Falcon | | Live SERP data | ❌ | SerpAPI | | Technical site audit | ❌ | Screaming Frog | ## Core Workflows ### Citation Audit **When:** User asks "where am I listed?" or "are my citations consistent?" or this is part of a local SEO audit. **What to pull:** 1. **Citation Tracker**: All found citations for the business 2. **Accuracy scores*