vox-editoriallisted

# Vox editorial One topic in, one finished vertical film out. The register is editorial journalism, not advertising: it earns the next five seconds by being genuinely interesting rather than by shouting. Everything below is scoped to that register only — for a hard-sell product ad with fast cuts and sound design, use `fastcut-ad` instead. The house style is **cut paper**. Saturated flat grounds, objects that look scissored out and taped down, a headline set into torn stock. It suits editorial work because it reads as made-by-hand rather than rendered, and because a paper cut-out can be animated as an independent object. ## What decides quality, in order 1. **The fact you build on.** One genuinely surprising, checkable thing. If the topic has no such fact, the film has no reason to exist and no amount of craft rescues it. 2. **The narration.** It is the clock and the spine. 3. **Depth.** Whether the frame has layers that move against each other. 4. **Everything else.** Spend your effort in that order. --- ## 1. Research and script Find the fact first. Not a statistic — a *reversal*: the thing that turns out to be the opposite of what the viewer assumes. Tokyo was the largest city on earth before London. The Colosseum's missing wall was carried away by hand. Someone invented infinite scroll and regrets it. ### The hook, and the debt it creates **Every script opens on a hook that stays unresolved until the last line.** A hook is not a summary and not a teaser — it i