agentic-ads-intakelisted

# Intake — Guided Ad-Campaign Walkthrough Ask 10 questions. Apply the platform-specific settings in [routing-tables.md](./routing-tables.md). Load whichever platform's guide fits the answers. Block the launch if any of the pre-launch checks fail. **How the skill decides what to do vs. what to ask:** the skill enforces the things that would fail policy or waste your money — no debate. It surfaces options where you actually have a choice. It never picks the platform for you without knowing your inputs, but it will rule out platforms your budget/audience/creative/regulated-category doesn't fit. --- ## The 10-question walkthrough Ask these in order. Each question has a **why-it-matters** line, an **example**, and a **default** you can accept with one word ("use default," "same as last," "your call"). If you paste a full brief up front (a longer message covering several of the questions), the skill skips ahead to the confirmation summary and only asks about anything still missing. ### 1. What are you promoting? (brand + product in one line) > **Why it matters:** anchors the ad copy the skill writes, and tells Claude whether your ad falls into a regulated category (finance, crypto, health, employment, housing, gambling, politics, alcohol). > **Examples:** "our SaaS invoicing tool for freelancers" · "Nike Pegasus 41 running shoes" · "our webinar on incident response for SREs" · "our B2B stablecoin payments infrastructure" From this answer, Claude figures out whether the ad i