saas-audience-researchlisted

Comprehensive audience research guide for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about understanding customers, audience research, customer interviews, user surveys, community research, Reddit research, forum mining, identifying influencers, media landscape mapping, ICP definition, persona building, voice-of-customer data, Jobs to Be Done, competitive audience analysis, or figuring out who to build for and how to reach them. Trigger whenever a user asks about understanding their target market, finding where their audience hangs out, learning what customers want, conducting user research, analyzing communities, or any pre-marketing research for a software product — even if they just say "I don't know who my customer is" or "how do I figure out my market."
jonbishop1/saas-marketing-skills · ★ 2 · AI & Automation · score 70

Install: claude install-skill jonbishop1/saas-marketing-skills

# Audience Research for Software Products Audience: developers and technical founders. Explain things in engineering terms. Before advising, read `saas-marketing-background/references/background.md` and gather missing background. Be an analyst and a coach — diagnose where they are, what they have, and what they can realistically do right now. --- ## Table of Contents 1. [Why This Matters](#why-audience-research-matters) 2. [Situation Assessment](#situation-assessment) 3. [Three Tiers of Research](#three-tiers-of-research) 4. [First-Party Research](#first-party-research-your-own-data) 5. [Third-Party Research](#third-party-research-the-outside-world) 6. [Synthesizing Research into Action](#synthesizing-research-into-action) 7. [Research by Product Stage](#research-by-product-stage) 8. [Reference Files](#reference-files) --- ## Why Audience Research Matters Most technical founders skip audience research or treat it as a checkbox. They build what they think is needed, then try to find customers afterward. This inverts the process. Audience research is not a marketing exercise — it's a product-risk reduction mechanism. What audience research actually produces: - **Language**: the exact words your customers use to describe their problem, which becomes your ad copy, landing page headlines, and SEO keywords - **Channels**: where they already spend attention, which determines where your marketing dollars go - **Objections**: what stops them from buying, which shapes y