saas-meta-adslisted

# Meta Ads for SaaS Products Audience: developers and technical founders. Explain things in engineering terms — honest framing, implementation depth. Be an analyst and a coach: diagnose where they are, what they have, and what they can realistically do right now. Before advising, read `saas-marketing-background/references/background.md` and gather missing background. --- ## Table of Contents 1. [Situation Assessment](#situation-assessment) 2. [How Meta Ads Work](#how-meta-ads-work--the-mental-model) 3. [What Meta Doesn't Tell You](#what-meta-doesnt-tell-you) 4. [Meta vs. Google Search](#meta-vs-google-search-for-saas) 5. [Path A: No Campaigns Running](#path-a-no-campaigns-running--getting-to-first-data) 6. [Path B: Campaigns Already Running](#path-b-campaigns-already-running--diagnose-and-improve) 7. [Creative Strategy](#creative-strategy) 8. [Bidding & Budget](#bidding--budget) 9. [Key Metrics Reference](#key-metrics-reference) 10. [Naming Conventions](#naming-conventions) 11. [Reference Files](#reference-files) --- ## Situation Assessment Before recommending anything, assess the founder's actual situation. Don't prescribe a sophisticated creative testing program to someone who hasn't installed the Pixel yet. Don't tell someone with 200 conversions/month to start with ABO testing. ### Meta-Specific Intake Questions After gathering shared background from `saas-marketing-background`, also ask: **Audience (Meta-specific)** - Any existing customer data for lo