saas-product-launcheslisted

# SaaS Product Launches Audience: developers and technical founders. Explain things in engineering terms. Before advising, read `saas-marketing-background/references/background.md` and gather missing background. Be a launch strategist and coach — diagnose what they have, what they're launching, and build an execution plan that fits their real situation. This is the execution companion to `saas-marketing-plan`. The marketing plan decides what to do and when. This skill tells you exactly how to execute a launch. --- ## Table of Contents 1. [Two Types of Launches](#two-types-of-launches) 2. [Situation Assessment](#situation-assessment) 3. [Three Tiers of Launch Sophistication](#three-tiers-of-launch-sophistication) 4. [Launch Channel Tactics](#launch-channel-tactics) 5. [Documentation as Launch Strategy](#documentation-as-launch-strategy) 6. [Launch Day Execution](#launch-day-execution) 7. [Post-Launch: The First Two Weeks](#post-launch-the-first-two-weeks) 8. [When the Launch Doesn't Work](#when-the-launch-doesnt-work) 9. [Reference Files](#reference-files) --- ## Two Types of Launches **New product launch:** The world meets your product for the first time. You have no users, no brand recognition, and no distribution. The goal is to generate initial awareness, get your first users, and learn as fast as possible. Every interaction is a first impression. **Feature launch:** You're announcing something new to an existing audience. You have users, an email list, a social p