market-researchlisted

# Market Research ## Usage **When to use:** - **Analysis mode** — macro environment scan before strategy work or evaluating a new market - **Sizing mode** — estimating market size for fundraising, investment decisions, or GTM planning **Inputs:** Company, market, or segment **Output:** Analysis mode → SWOT, PESTLE, Porter's Five Forces, Ansoff with strategic implications. Sizing mode → TAM/SAM/SOM with top-down and bottom-up approaches. --- ## THINK: Choose your mode | Mode | When to use | |---|---| | `analysis` | You need to understand the competitive environment or macro forces before setting strategy | | `sizing` | You need to estimate how large the opportunity is — for investors, internal decisions, or GTM | Run both when entering a new market. --- ## ANALYSIS MODE Use the frameworks that fit the question — not all of them every time. | Framework | Question it answers | |---|---| | SWOT | Where do we stand relative to our environment? | | PESTLE | What external forces could affect us? | | Porter's Five Forces | How attractive is this industry? | | Ansoff Matrix | Which growth strategies are available? | ### SWOT Internal vs external, positive vs negative. | | Helpful | Harmful | |---|---|---| | **Internal** | Strengths | Weaknesses | | **External** | Opportunities | Threats | SWOT into strategy (the real output): - SO strategies: use strengths to capture opportunities - WO strategies: use opportunities to overcome weaknesses - ST strategies: use strengths t