posthog-weekly-brieflisted

Produce a short recurring growth brief from PostHog (daily or weekly) for a solo founder - traffic, signups, paying customers, funnel rates, sources, errors, experiments - scored against the product's own recent baseline, reporting only what moved beyond normal variance, with links to the replays that explain it. Keeps a watchlist of flows and baselines in a file so each run is cheaper and compares like with like. Use it when the user asks for "a weekly brief / morning brief / growth report", "what moved this week", "keep an eye on my funnel", or wants a scheduled task or routine that reports on PostHog. If a number looks alarming, it hands off to posthog-investigation instead of speculating.
josephbedminster/indie-marketing-skills · ★ 1 · AI & Automation · score 74

Install: claude install-skill josephbedminster/indie-marketing-skills

# PostHog growth brief A brief that lists 30 numbers gets ignored by the third week. This one says what moved beyond normal, why it probably moved, and what (if anything) to do, in under a screen. Everything else is "as usual". Read `.claude/posthog-funnel-map.md` first (run `posthog-funnel-map` if it doesn't exist). Tool conventions are the same as in that skill. The brief is read-only: it never changes flags, experiments or campaigns. **Project conventions** in the map (report language and style, report location, spend sources, extra context sources) override this skill's defaults. ## State: the watchlist file Keep `.claude/posthog-brief-state.md` next to the funnel map. Create it on the first run, update it at the end of each run: ```markdown # Brief state Cadence: weekly (Monday, covers the previous Monday-Sunday). Last run: <YYYY-MM-DD>. ## Watchlist | Flow | Kind | Source | Baseline (last 4 complete periods) | Last value | |------|------|--------|------------------------------------|------------| | Visit → signup | funnel step | map steps 1-2 | 7.1 % (6.2-8.0) | 6.8 % | | Signup → paid | funnel step | insight <short_id> | 3.0 % (1.9-4.1) | 2.2 % | | Paying customers | count | map "Paid" | 4 / week (2-6) | 3 | | Visitors | count | $pageview on site | 1,900 / week (1,600-2,300) | 2,050 | | Top error | errors | error tracking | … | … | ## Already reported - <YYYY-MM-DD>: <signal>, re-report only if <it gets worse / comes back>. ## Ruled out - <signal>: <why it's n