brandlisted

# /brand — Brand Identity Dispatcher Router for the **brand-identity-skills** family — 12 reference skills distilled from Alina Wheeler & Rob Meyerson, *Designing Brand Identity* (6th ed., Wiley 2024). Don't design a brand from memory: route to the 2–4 skills whose scope matches the task, load them, and apply their frameworks. ## How to use 1. Read the task. Identify which stage(s) and concern(s) it touches using the routing table. 2. Load the matched skills (2–4 — cast slightly wide, discard after reading). If the task spans the whole engagement, load `managing-the-process` first as the spine. 3. Apply the combined frameworks. Where two overlap, the more specific stage skill wins. 4. Name which skills you applied. ## Routing table | Task signal | Load | |---|---| | "what is a brand / brand vs branding", vocabulary, brand architecture, why invest, stakeholders, brand experience | `brand-fundamentals` | | Judge/critique/defend an identity; acceptance criteria; "is this any good"; rubric | `brand-ideals` | | Choose a logo/mark type (wordmark, pictorial, abstract, emblem, dynamic); name a company/product; tagline; character | `brand-elements` (naming also → `clarifying-strategy`) | | AI, sustainability, social justice, social media, mobile, big data, licensing, certification, crisis, personal brand | `brand-dynamics` | | Refresh/evolve/overhaul an EXISTING brand; brandmark or packaging redesign; renaming | `brand-redesign` | | Plan/run the whole initiative; timeline, cost,