website-content-guidelisted

Create and maintain a new site's CONTENT_GUIDE.md and BRAND.md — Tone of Voice and EEAT (Experience/Expertise/Authoritativeness/Trust) signals — so every page hangs off one source of truth for HOW it says it. Reads positioning from POSITIONING.md (owned by website-positioning, which runs first); it does not redefine positioning. Use at the start of a new site (step 3 of the new-website pipeline, after website-positioning), before writing page copy, and whenever reviewing/editing copy for voice. Pairs with the tone test (tests/tone.spec.ts) which hard-enforces the voice rules. Trigger phrases: "content guide", "tone of voice", "brand voice", "is this on brand", "EEAT", "E-E-A-T", "write the content guide", "set up the brand doc", "review the copy", "does this sound like AI".
karero/website-builder · ★ 4 · Web & Frontend · score 74

Install: claude install-skill karero/website-builder

# Website content guide & voice Owns the **how it says it** layer of a new site: tone of voice and EEAT signals, captured in the per-site docs that everything downstream reads. **Positioning** (what you offer, for whom, the market category) is owned by `website-positioning` and worked out first; this guide reads it from `POSITIONING.md` and must stay consistent with it — it does not redefine it. A quick "does this still read clearly to a stranger" check on an already-built site is `website-positioning-check`, not this guide — it's a read-only diagnostic, not a voice/EEAT audit. ## Outputs - **`CONTENT_GUIDE.md`** (from `~/.claude/skills/new-website/templates/content-guide.md`) — ToV rules, EEAT checklist, page inventory with target titles, per-page-type copy templates, new-page checklist. Reads positioning/audience from `POSITIONING.md`. - **`POSITIONING.md`** is owned by `website-positioning`; this guide consumes it and must not restate the positioning (single source of truth). - **`BRAND.md`** is owned by `website-design-system`, but its positioning line comes from `POSITIONING.md` — keep them consistent. ## How to use 1. Positioning comes first: `website-positioning` has already produced `POSITIONING.md` (what you offer, for whom, the market category). Read it and build the voice on top of it. Then pull insights: run `customer-research` for ICP + voice-of-customer, and `content-strategy` if topic planning is needed. Feed the findings in. 2. Copy th