market-research

# Market Research 统一研究入口：市场面看清赛道，用户面看懂用户。 ## What This Skill Does 按研究交付物分为两种模式： - **市场面 (Market Intelligence)**：搜索驱动的市场趋势、市场规模（TAM-SAM-SOM）、关键玩家、机会与威胁分析，交付 `market-analysis.json` + Markdown 报告 - **用户面 (User Research)**：访谈提纲、调研设计、用户画像与洞察，交付 `user-research.json` + Markdown 报告 两种模式可独立运行，也可组合执行（先市场面定赛道，再用户面定人群）。 ## When to Use **市场面** — activate when: - User asks about market trends or industry developments - Phrases like "market research", "industry analysis", "market size", "X 市场发生了什么" - Exploring new markets or product categories - Need to understand market dynamics before product decisions **用户面** — activate when: - User asks about understanding user needs or behaviors - Phrases like "user research", "talk to users", "用户想要什么", "create personas" - Creating or updating user personas - Analyzing user feedback or interview data - Need to validate product ideas with real users ## How It Works 1. **Determine mode** — 根据用户意图选择市场面、用户面或两者组合；意图不明时询问用户 2. **市场面**: Define market scope → Search industry sources → Analyze trends → Assess market size (TAM/SAM/SOM) → Identify opportunities → Generate insights 3. **用户面**: Define research goals → Select methods → Create instruments (interview guides, surveys) → Gather data → Analyze findings → Create artifacts (personas, journey maps, insights) ## Research Modes ### 市场面 (Market Intelligence) 搜索驱动：所有市场数据必须来自实际搜索，禁止仅凭训练记忆输出（见 Anti-Hallucination Rules）。 分析深度： | Depth | When to Use | What You Get | |:---|:---|:---| | `overview` | Qu...