dental-clinic-seolisted
Install: claude install-skill keupera/seo-playbooks
# Dental Practice SEO
Dental search is overwhelmingly local and the local pack decides most of it. A practice with a complete, actively reviewed Business Profile beats a practice with a better website and a neglected profile, consistently.
The commercial value sits in private treatments — implants, orthodontics, cosmetic work — where the fee per patient justifies real investment. General dentistry queries convert to low-value appointments.
## What ranking here actually looks like
- **"Dentist near me" and "dentist [city]"** — local pack, then directories. The profile is the asset.
- **Treatment plus location** ("dental implants Manchester") — the commercially valuable segment, still local-pack-influenced but with real organic opportunity.
- **Treatment cost queries** ("how much do implants cost UK") — high volume, high intent, and almost nobody publishes real numbers.
- **Treatment explainers** ("what is Invisalign like") — winnable, heavily AI-Overviewed.
- **Emergency dental** — urgent intent, separate content need, converts immediately.
**Cost content is the biggest opportunity and the biggest reluctance.** Patients search treatment costs constantly and practices refuse to publish them. A page giving honest ranges with the factors that move them ranks, converts and pre-qualifies.
## The pages that matter
| Page | Intent | Why it matters here |
|---|---|---|
| **Google Business Profile** | Buy | Not a page, but the primary asset |
| **Treatment pages** | Buy | One pe