ecommerce-seolisted

# Ecommerce SEO Two things decide whether a store ranks: whether category pages can compete for the commercial terms, and whether the crawler is spending its time on real pages instead of filter combinations. Everything else is downstream of those. A store with beautiful product pages and an unmanaged faceted navigation will lose to a competitor with mediocre products and a clean URL space. ## The hierarchy that works ``` Home └── Category /shoes/ ← targets "shoes" └── Subcategory /shoes/running/ ← targets "running shoes" └── Filtered /shoes/running/waterproof/ ← targets "waterproof running shoes" └── Product /p/brand-model-gtx ← targets the model name ``` Category pages carry the commercial head terms and the head terms carry the revenue. Most stores under-invest in them because they look like grids of products rather than pages. - **Give category pages real content.** Not 300 words of filler under the fold. A short, genuinely useful intro that helps someone choose, plus buying guidance, plus the questions people ask about this category, placed where a human would actually read them. - **Make the top of the page the products.** Content below the grid, not above it. Pushing the grid down to fit a keyword paragraph costs conversions and the paragraph wasn't helping anyway. - **Promote high-demand filters to real, indexable subcategories** with their own URL, title, intro and internal link