landing-page-seolisted

# Landing Page SEO Most landing pages are built for paid traffic, `noindex`ed as an afterthought or not at all, and rank for nothing. Meanwhile the same company builds blog content that ranks and doesn't convert. The gap between them is closeable. A landing page that ranks organically converts at paid-page rates without the paid cost, and it keeps working after the campaign stops. ## Which landing pages should rank Not all of them. Decide deliberately. | Type | Index? | Why | |---|---|---| | **Use-case pages** ("X for Y") | Yes | Real query, real intent, durable | | **Industry pages** | Yes | Real query, durable | | **Solution pages** | Yes | If it maps to a genuine query | | **Comparison pages** | Yes | High intent, heavily searched | | **Location pages** | Yes, if genuine | See `multi-location-brand-seo` | | **Campaign pages** (one promotion) | No | Temporary, thin, duplicative | | **Ad-variant pages** (A/B copies) | No | Near-duplicates by design | | **Gated asset pages** | Usually no | Nothing to rank | | **Post-click paid pages** | No | Built for a specific ad, not a query | **The A/B variant problem is the one that causes damage.** A landing page tool generating twenty near-identical variants, all indexable, is a duplicate content problem that can affect the whole domain. Variants must be `noindex`, or canonicalised to the primary. ## Making a landing page rankable A paid landing page and a ranking landing page differ in three ways. **1. It targets a query, not