programmatic-integration-pageslisted

# Integration Page Programmes If a product integrates with forty tools, that's forty pages with genuine search demand and almost no competition. It's the cheapest ranking opportunity available to most software companies, and it's routinely built badly or not at all. Badly means: a logo, a paragraph, a button. Forty of those is forty thin pages, and Google treats a set of near-identical pages produced at scale as exactly what it is. ## Why the demand exists People search for integrations at a specific moment: they use tool A, they need it to do something involving tool B, and they search `A B integration` or `connect A to B`. That searcher has both tools, has the problem, and is looking for a solution today. Query shapes, all of which have real volume: ``` [your product] [their product] integration connect [their product] to [your product] [their product] + [your product] how to sync [their product] with [your product] [your product] [their product] alternative to Zapier does [your product] work with [their product] ``` The competition is usually just the other product's own directory listing, which is typically a paragraph. ## What separates a real page from a thin one Each page needs content that could only have been written about *that* integration. | Thin | Real | |---|---| | "Connect Acme to Widget and streamline your workflow" | What data actually syncs, in which direction, at what frequency | | A logo and a signup button | A screenshot of the actual integratio