shopify-seo-metadata

# Shopify SEO Metadata Safe-mode backfill of **missing** search-appearance metadata (the SEO title and meta description Google shows in the results snippet) across products, collections, pages, and blog articles. The core principle: **fill blanks, never overwrite**. A merchant's hand-written meta title is worth more than anything a model generates; this skill only touches fields that are empty. Sister skill `shopify-alt-text` runs the same fill-missing backfill for product-image alt text; `shopify-json-ld` handles structured data. To first measure how much metadata is missing store-wide, `shopify-catalog-audit` is the FIND stage that scopes this FIX. ## Store access Every skill that touches the Admin API opens with this stanza (minimum scopes for *this* skill below). Two lanes; pick one. **Lane A: custom-app token (scriptable).** In Shopify admin: Settings → Apps and sales channels → Develop apps → create an app → grant the scopes below, then install and copy the Admin API access token. Export it; never write it to a committed file: ```bash export SHOPIFY_STORE="your-store.myshopify.com" export SHOPIFY_ACCESS_TOKEN="<your Admin API access token>" # env, not disk ``` ```bash curl -s "https://$SHOPIFY_STORE/admin/api/2025-07/graphql.json" \ -H "X-Shopify-Access-Token: $SHOPIFY_ACCESS_TOKEN" \ -H "Content-Type: application/json" \ -d '{"query":"{ shop { name } }"}' ``` **Lane B: Shopify CLI OAuth (no stored token).** `shopify store auth --store $SHOPIFY_STORE --s...