run-switch-interviewlisted

# Run Switch Interview Reconstruct what happened before, during, and after a real choice. Prefer remembered events, actions, trade-offs, and context over feature opinions. ## Inputs Require: - participant role and relevant behavior; - research question; - recording and note-taking consent state; - known product relationship; - session duration and interviewer constraints. ## Workflow 1. Confirm consent and describe how notes or recordings will be used. 2. Anchor the conversation in the most recent real event. 3. Reconstruct the timeline: first thought, passive looking, active looking, decision, purchase or commitment, and consumption. 4. Explore Push, Pull, Anxiety, and Habit with neutral follow-ups. 5. Ask what the participant did before, who else influenced the decision, and what evidence they used. 6. Record contradictions, missing dates, and memory uncertainty rather than resolving them silently. 7. Close by checking the timeline with the participant. Do not ask for a feature wishlist as the main evidence. ## Question rules - Ask one question at a time. - Prefer “What happened next?” and “Can you take me back to that day?” - Replace future intention with the most similar past behavior. - Replace solution-leading wording with problem context and coping behavior. - Separate B2B buyer, user, approver, and procurement influence. ## Boundaries - Let the model propose neutral questions and follow-up probes. - Use the question linter to find configured leading, hypothe