executive-summary-generatorlisted

# Executive Summary Generator A skill for producing one-page Google Ads summaries for non-marketing leadership. ## What this skill does Translates Google Ads performance data into a single page tailored for a CMO, CEO, CFO, or board. Removes PPC jargon, frames metrics as business outcomes, and answers the three questions every executive asks: 1. Are we growing? 2. Is it efficient? 3. What should we do next? ## How this differs from the weekly digest | Skill | Audience | Length | Detail | |---|---|---|---| | `weekly-performance-digest` | PPC team + adjacent stakeholders | ~600 words | Tactical, multi-section | | `executive-summary-generator` (this) | C-suite, board, finance | ~300 words / 1 page | Strategic, 3 questions answered | The exec summary cuts more, frames everything in dollars-and-growth, and never assumes the reader knows what CPA means. ## Required inputs 1. **Reporting period** - typically a month or quarter; ask if unclear 2. **Total spend, conversions, and revenue** for the period 3. **Comparable prior period** - same month last year, prior quarter, or prior month (specify which) 4. **Annual goal context** - revenue target, growth target, CAC target - whatever the leadership team uses 5. **Major changes during the period** - campaign launches, budget shifts, team changes - for the narrative arc If revenue tracking isn't in place, ask whether the user has approximate revenue per conversion that can be used. Without revenue context, the summary can only