landing-page-match-scorerlisted

# Landing Page Match Scorer A skill for scoring Google Ads landing pages on alignment with keywords and ads, then producing specific change recommendations. ## What this skill does For each landing page connected to a Google Ads ad group, scores 7 dimensions (1–10) and produces: 1. Overall match score (weighted average) 2. Per-dimension breakdown showing weak spots 3. Specific change recommendations (exact rewrites where possible) 4. Expected QS component improvement 5. Priority ranking (Critical / High / Medium) ## The seven dimensions 1. **Message match** - does the page headline echo the ad and keyword intent? (2× weight) 2. **Keyword presence** - keywords appear in H1, subheads, body? (1× weight) 3. **Intent alignment** - does the page satisfy what the searcher wanted? (2× weight) 4. **CTA clarity** - one clear next step above the fold? (1× weight) 5. **Trust signals** - reviews, testimonials, security badges, guarantees? (1× weight) 6. **Mobile experience** - load speed, layout, tap targets (1× weight) 7. **Form friction** - number of fields, required info, perceived effort (1× weight) Dimensions 1 and 3 carry double weight because they're the strongest predictors of both Quality Score's Landing Page Experience component AND conversion rate. ## Required inputs 1. **Ad group keywords** - the keywords sending traffic to this page 2. **Current ad copy** - headlines and descriptions 3. **Landing page** - URL (the skill can fetch via web_fetch) OR pasted page content