meta-unit-economicslisted

Calculate the unit economics beneath a Meta (Facebook and Instagram) ad account for ecommerce and content or creator clients, covering breakeven ROAS and CPA, target ROAS for a profit goal, MER, contribution margin, CAC, LTV, payback, and scaling headroom. This is the math layer that decides whether paid acquisition can work at all, separate from creative. Use whenever the question is whether Meta ads are profitable or can scale, what ROAS or CPA to aim for, why a campaign loses money despite good metrics, or whether an offer can support paid traffic. Trigger on breakeven ROAS, target ROAS, CPA target, MER, contribution margin, CAC, LTV, payback, AOV, "what ROAS do I need", "can I scale this", "am I actually profitable", or any Meta ad profitability, scaling-headroom, or offer-economics question. Ecommerce works in orders, AOV, and margin. Content clients work in cost per subscriber and value per subscriber. Do NOT use for creative testing (use meta-creative-engine) or Google Ads.
kochellenk-afk/claude-marketing-skills · ★ 0 · AI & Automation · score 70

Install: claude install-skill kochellenk-afk/claude-marketing-skills

# Meta Unit Economics This is the math beneath the account. Creative decides which ad wins. Economics decides whether winning is even possible, what ROAS or CPA to aim for, and how far the account can scale before profit disappears. When meta-creative-engine's diagnostic finds that every creative metric is healthy but cost per result is still too high, the problem lives here, in the offer and the margin, not in the ad. Work in whichever unit matches the client. Ecommerce works in orders, AOV, and contribution margin. Content and creator clients work in cost per acquired subscriber or lead and the value that subscriber produces over time. The logic is the same in both: acquisition cost must sit below the value of what you acquire. ## Step 1: Confirm the client type and gather inputs **Ecommerce inputs:** AOV (average order value), COGS, shipping and fulfillment per order, payment processing fees, any other per-order variable cost, and if available: repeat rate, orders per customer per year, and the profit goal. **Content or creator inputs:** the acquisition target (subscriber, lead, install), and the value side: revenue per subscriber over time (ad or sponsorship revenue, product sales, email monetization), monetization rate, and time horizon. If a number is missing, ask for it or state the assumption you are using. Never invent margins silently. The output is only as honest as the cost inputs. ## Step 2: Pick the mode State which mode you are in. 1. **Breakeven and T