negative-keyword-enginelisted

The single skill for all Google Ads negative keyword and search term work, with three modes: Audit (find wasted spend in a search terms report), Leakage (find systematic gaps in existing negative lists), and Mine (proactively build a comprehensive negative list for new campaigns or overhauls). Use this skill whenever the user wants to analyze, audit, or clean up search terms, find wasted ad spend, identify irrelevant queries, build or expand a negative keyword list, audit their negatives, or asks anything like "why is my CPA bad", "where is my budget leaking", "review my search terms", "what negatives should I add", "what should I be blocking", "negative keyword gaps", or uploads a Google Ads search terms report (CSV/Excel). Trigger even when the user doesn't say "negative keywords" explicitly: any request involving search terms data, PPC waste reduction, or blocking irrelevant traffic qualifies.
kochellenk-afk/google-ads-diagnostic-toolkit · ★ 0 · Data & Documents · score 70

Install: claude install-skill kochellenk-afk/google-ads-diagnostic-toolkit

# Negative Keyword Engine Three lenses on one problem: money leaving a Google Ads account through irrelevant queries. Pick the mode, or combine them. ## Mode selection | Mode | Question it answers | Data needed | Use when | |---|---|---|---| | **Audit** | Which specific terms wasted money? | Search terms report | Waste already happened; reactive cleanup | | **Leakage** | What patterns keep slipping past my negatives? | Search terms report AND existing negative lists | Deeper structural review of blocking coverage | | **Mine** | What should I block before waste happens? | Keywords + business description | New campaigns or a major list overhaul | Selection heuristics: - Search terms report only, "find the waste" → **Audit** - Search terms report + existing negative lists, or "audit my negatives" / "leakage" / "gaps" → **Leakage** - New campaign, "build me a list", "starter negatives", no search terms data yet → **Mine** - "Do a full cleanup" or ambiguous with rich data → run **Audit** then **Leakage**, and offer **Mine** for the proactive layer State which mode(s) you're running at the top of the response. ## Shared required inputs (all modes) 1. **Product/service description**: what they sell and who buys it. Without this, "irrelevance" cannot be judged. NEVER guess it from search terms alone. If missing, ask before analyzing. 2. **Competitor strategy**: does the user intentionally bid on competitor brands? Affects whether competitor names become negative