blue-ocean-strategylisted

# blue-ocean-strategy Runs W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy to move a business out of crowded competition ("red ocean") into uncontested market space ("blue ocean"). The mechanism is value innovation: pursuing differentiation and low cost at the same time rather than trading one for the other. The skill maps how everyone currently competes, then rebuilds the offering with the four actions framework so the new value curve both lifts buyer value and cuts cost. Value innovation, the strategy canvas, the ERRC four-actions grid, the six paths, and the focus/divergence/tagline test live in [references/blue-ocean.md](references/blue-ocean.md). Load that file before analyzing and work each tool exactly as defined there. ## When to use The user wants to change the basis of competition rather than win on the existing one: when an industry has converged on the same factors and competes on price, when a new offering needs a position rivals are not already fighting over, or when the question is "how do we stop competing head-to-head". The unit of analysis is a strategic move (an offering and the market it could create), not an industry or a company as a whole. It complements the structural frameworks rather than repeating them. Porter's Five Forces and SWOT analyze the game as it is played today; Blue Ocean is the move that changes which factors the game is played on. Run it after a five-forces or SWOT read when the structure looks unattractive and the answer is