one-sentence-pitchlisted

# One-Sentence Pitch Turn a company's fuzzy self-description into one sentence a stranger can repeat correctly after hearing it once, then push that sentence into every place it needs to live. ## Why one sentence carries so much weight The best companies grow by word of mouth, which is the cheapest distribution that exists. Word of mouth only works if the sentence survives retelling. If a user cannot repeat what you do at a dinner table, the growth loop never starts. The sentence is also a diagnostic. People who have thought deeply about an idea can explain it in fewer words. A muddy one-liner is usually not a copywriting problem. It is a sign the founder has not decided who the customer is, or is hedging between two products. When you hit that, name it. Handing back polished words that paper over an undecided strategy does the founder no favors. ## Workflow ### 1. Get the raw material Work from what they actually publish, not from what they tell you they publish. The gap between the two is often where the problem lives. | They gave you | Do this | |---|---| | A URL | Fetch it. Pull the hero headline, subhead, meta description, and nav labels. If the fetch returns an empty shell (client-rendered site), use browser tools to render it | | A deck (.pptx, .pdf, Google Slides) | Read it. Focus on slide 1, the problem slide, and any "what we do" slide. Note the exact wording | | Pasted copy | Use as-is | | Nothing, just a conversation | Skip to the interview in step 2 | Th