israeli-paid-adslisted
Install: claude install-skill lieox/lexi-legal-agent
# Israeli Paid Ads
## Instructions
### Step 1: Choose Platform and Campaign Type
Select the right platform based on business type, audience, and campaign objective. Each platform serves a different role in the Israeli digital ad ecosystem.
| Platform | Best For | Israeli Audience | Avg CPM (NIS) | Ad Formats |
|----------|----------|------------------|---------------|------------|
| Google Ads (Search) | High-intent traffic, lead gen | ~95% search market share in Israel | N/A (CPC model) | Text ads, responsive search ads |
| Google Ads (Display) | Brand awareness, retargeting | Google Display Network reach in IL | 5-15 | Banner, responsive display |
| Meta (Facebook) | B2C, community, local business | ~7.6M Israeli users | 15-40 | Image, video, carousel, collection |
| Instagram | Lifestyle, fashion, food, travel | ~4.5M Israeli users | 20-50 | Stories, reels, feed, shopping |
| LinkedIn | B2B, SaaS, enterprise, recruiting | ~3M Israeli professionals | 40-120 | Sponsored content, InMail, lead gen |
| TikTok | Gen Z, viral content, brand awareness | Growing Israeli user base (18-34) | 10-30 | In-feed video, branded effects |
**Campaign type selection guide:**
- **Lead generation**: Google Search Ads (high intent) or Meta Lead Ads (lower cost per lead, lower intent)
- **E-commerce sales**: Google Shopping + Meta Dynamic Product Ads (DPA)
- **App installs**: Meta App Install campaigns or Google App campaigns (UAC)
- **Brand awareness**: YouTube pre-roll, Meta reach campaig