lifesight-board-briefinglisted

# Lifesight Board Briefing Produce the marketing story a CMO can put in front of the board: the headline result, the causal proof, the strategic implication, the ask. **Maximum signal, minimum detail.** The board does not want the channel table — they want to know marketing is working, why it's trustworthy, and what decision is on the table. **Prerequisites (router handles):** workspace calibrated, profile loaded. Operate under `lifesight-core`; present under `lifesight-rendering` (CMO persona framing). Load both. ## The board altitude Strip to what a director cares about: - **One headline** — the business outcome marketing drove (incremental revenue, efficiency gain, growth), in plain numbers. - **The proof in one line** — measured causally (MMM + incrementality), not platform-reported. This is the credibility line; it's why the board can trust it. - **The strategic implication** — what this means for where the company invests next. - **The ask / decision** — budget, a bet, a reallocation, or simply "stay the course". No channel minutiae, no method lecture, no jargon. Confident, category-leader voice. ## Flow 1. **Reuse existing analysis where possible.** If an optimization / forecast already ran this conversation, build the briefing from it — don't re-run a heavy call. If the user references a period ("last month's iROAS"), pull the minimum needed via `lifesight-core` (one heavy call, walk gates). 2. **Find the one number that matters** and lead with it.