lifesight-cfo-translationlisted

# Lifesight CFO Translation Turn causal measurement into a finance-grade case. The numbers come from the model; **your job is to make them defensible to a skeptical CFO** — every marketing metric paired with its business meaning, conservative framing, no hype. **Prerequisites (router handles):** workspace calibrated, profile loaded. Operate under `lifesight-core`; present under `lifesight-rendering` (CFO persona framing). Load both. ## The core translation principle A CFO does not buy "ROAS 2.2x". They buy **"every $1 of incremental spend returns $2.20 in incremental revenue, verified causally — not platform-reported."** Translate every metric into P&L terms, and always name the causal basis (it's the reason the number is trustworthy where platform numbers aren't). | Marketing metric | Say it to finance as | |---|---| | iROAS 2.2x | $1 in → $2.20 incremental revenue (causal, not reported) | | iRevenue $843K | Incremental revenue marketing *caused* this period | | Efficiency +0.9 ROAS | Same outcome for less spend / more outcome per dollar | | Saturation 86% | Diminishing returns — the last dollars here barely pay back | | Marginal return 0.49x | Each extra $1 returns $0.49 — value-destroying spend to cut | ## Flow 1. **Find the source.** Often the analysis already exists in the conversation (an optimization the growth team ran). Reuse it — don't re-run a heavy call. If nothing exists, pull the minimum needed (current budget + the relevant outcome) following `l