sharecraftlisted

# Sharecraft — 做出真正打动人的分享物料 A great share is not "pretty output". It's **the right message, shaped for a specific audience, on the right medium, with nothing in the way of understanding.** Tools make that fast; they don't make it good. This skill does both: it forces a short thinking pass first, then drives best-in-class open-source tools to produce slides, images, or video. > **Read these as defaults to adapt, not rules to obey.** The recipes, specs, and checklists here are a > *menu* you pull from after reading the brief (Step 0) — not a script to run top-to-bottom. When a rule > and the audience disagree, the audience wins. Pull only what fits; skip the rest. ## Step 0 — Think before you build (never skip) Spend 30 seconds answering these out loud with the user. Most bad shares fail here, not in tooling. 1. **Who** is the audience? (peers / execs / strangers scrolling / future-you) — sets depth, jargon, tone. 2. **One takeaway**: if they remember exactly one thing, what is it? Write it as a single sentence. 3. **Action**: what should they do/feel after? (try it / star it / approve it / understand it) 4. **Medium & where**: where will it actually be consumed? (WeChat feed, Twitter, a meeting, README, a talk) — this decides aspect ratio, length, and density more than anything. **Also lock the *shape* now**: an HTML share to read on its own is a *real website* (interactive.md IH09), not a deck or a blog column — getting the shape wrong up front is the costliest mistake t