care-home-leadslisted

# Care Home and Social Care Lead Generation Social care is one of the most heavily regulated and best-documented verticals anywhere. Every registered provider appears on the regulator's public register with its bed count, service types, registered manager, inspection rating and inspection history. That register is a near-perfect base list. The qualification work is ownership — a large share of homes belong to groups that buy centrally, and the branding rarely says so. ## Who actually buys | Type | Who decides | |---|---| | Single independent home | The owner or registered manager. Best target | | Small group (2-10 homes) | Operations director or group manager. Best target | | Mid group (10-50) | Head office operations, sometimes procurement | | Large national group | Central procurement, long cycle | | Local authority provision | Public procurement rules apply | | Domiciliary care agency | Registered manager or owner | **The registered manager is a named, legally required role on the public register.** They're accountable for the service, they own the operational systems, and they're findable by name — which is rare and valuable. **Occupancy and staffing are the two universal pains.** Almost every product sold into this sector lands on one or the other. ## Where these leads live | Source | What it gives you | Quality | |---|---|---| | Care regulator's register of providers | Every home, beds, services, manager, rating | Very high | | Inspection reports | Named problem