dtc-ecommerce-brandslisted

# DTC Ecommerce Brand Lead Generation There are millions of online stores and almost all of them make no money. The entire difficulty in this vertical is separating a business from a hobby, and none of the usual firmographics are published. Everything you need is visible on the store itself. The work is knowing which visible things correlate with revenue. ## Who actually buys At almost every DTC brand under 50 people, the founder decides. Above that, a head of ecommerce, growth or operations. **The size floor is the whole problem.** A store with 40 products, no reviews and a default theme is one person testing an idea. Filtering it out is more valuable than any other step in this playbook. Revenue proxies, in descending reliability: | Proxy | Reading it | |---|---| | Product review volume | The best public proxy for order volume | | Number of paid apps installed | A store paying for 15 apps has revenue | | A careers page with any roles | Separates business from side project | | Custom theme vs default | Investment in the storefront | | Multi-currency or multi-region | Operational maturity | | A wholesale or B2B section | Revenue diversity | | Active paid social ads | Budget, and intent for anything conversion-related | | Catalogue depth in the sitemap | Very small or enormous both mean something | Paid app count is the strongest single qualifier if you sell an app or a service. ## Where these leads live | Source | What it gives you | Quality | |---|---|---| | Platfo